{"id":155,"date":"2017-01-22T22:05:22","date_gmt":"2017-01-22T19:05:22","guid":{"rendered":"http:\/\/mdcs.girisimhane.net\/?page_id=155"},"modified":"2017-04-30T16:57:40","modified_gmt":"2017-04-30T13:57:40","slug":"dersler","status":"publish","type":"page","link":"http:\/\/mdcs.girisimhane.net\/index.php\/dersler\/","title":{"rendered":"Dersler"},"content":{"rendered":"

Kurumsal \u0130leti\u015fim<\/h2>\n

21. y\u00fczy\u0131l internet teknolojilerinin hayat\u0131m\u0131z\u0131 her y\u00f6n\u00fc \u00fcle de\u011fi\u015ftirdi\u011fi bir d\u00f6nem oldu. Bu yeni y\u00fczy\u0131lda kurumlar\u0131n ticari \u00e7al\u0131\u015fmalar\u0131nda hedef kitlelerine ula\u015fmalar\u0131nda kullanacaklar\u0131 y\u00f6ntem ve ara\u00e7lar\u0131n da k\u00f6kten\u00a0de\u011fi\u015fti. Bu d\u00f6nemde temel ileti\u015fim konseptlerini tan\u0131tacak ve bunlar\u0131n \u0130nternet \u00fczerinden yap\u0131lacak \u00e7al\u0131\u015fmalarda ne \u015fekilde uygulanabilece\u011fine bakaca\u011f\u0131z. Bu \u00e7al\u0131\u015fmalarda verim art\u0131r\u0131c\u0131 paket programlar tan\u0131t\u0131lacak.<\/p>\n

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#|Konular|Uygulama<\/p>\n

1<\/a>|Ana amac\u0131n tan\u0131mlanmas\u0131. Kullan\u0131lacak ara\u00e7lar\u0131n tan\u0131t\u0131m\u0131.\u00a0Kat\u0131l\u0131mc\u0131lar\u0131n merak konular\u0131n\u0131n sorgulanmas\u0131.\u00a0Kat\u0131l\u0131mc\u0131lar\u0131n kendi sanal firma ki\u015filiklerini kurmas\u0131.|Ki\u015fisel bir firma kurgulay\u0131n.<\/p>\n

2<\/a>|Kurumsal haf\u0131za nedir? Wiki nedir?\u00a0Wiki kullanarak kurumsal kimlik dokumantasyonu?\u00a0DokuWiki nedir? Kurumsal haf\u0131za olu\u015fumunda nas\u0131l kullan\u0131l\u0131r?|S\u0131n\u0131f sunucusundaki DocuWiki \u00fczerinde kurumsal haf\u0131za kurumuna ba\u015flay\u0131n.<\/p>\n

3<\/a>|Web sitesi nedir? Ticari bir web sitesinin yap\u0131s\u0131 nas\u0131l olmal\u0131d\u0131r?\u00a0Wordpress nedir? Site kurumunda nas\u0131l kullan\u0131l\u0131r?|S\u0131n\u0131f sunucusundaki WordPress \u00fczerinde firman\u0131z\u0131n web sitesinin kurumuna ba\u015flay\u0131n.<\/p>\n

4|\u0130\u00e7erik nas\u0131l haz\u0131rlan\u0131r? Yarat\u0131c\u0131 yaz\u0131 yazma y\u00f6ntemleri nelerdir? \u0130\u00e7erik kompozisyonunda ak\u0131\u015f ne \u015fekilde planlanmal\u0131d\u0131r?|Sanal firman\u0131z i\u00e7in a\u00e7t\u0131\u011f\u0131n\u0131z web sitesinin belirledi\u011finiz bir sayfas\u0131n\u0131n i\u00e7eri\u011fini haz\u0131rlay\u0131n.<\/p>\n

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\u0130leti\u015fimde\u00a0G\u00f6rsel \u00d6geler<\/h2>\n

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5|Grafik tasar\u0131mlar\u0131n\u0131n pazarlamada kullan\u0131m\u0131 nas\u0131ld\u0131r? Renkler, \u015fekiller, yaz\u0131 tipleri ve grafikte kullan\u0131m\u0131?\u00a0G\u00f6rsel tasar\u0131mda mesaj tasar\u0131m\u0131 nas\u0131l yap\u0131l\u0131r?\u00a0GIMP nedir? G\u00f6rsel tasar\u0131m\u0131nda nas\u0131l kullan\u0131l\u0131r?\u00a0Inkscape nedir? G\u00f6rsel tasar\u0131m\u0131nda nas\u0131l kullan\u0131l\u0131r?|Firman\u0131za ait logo ve sosyal medya banner\u2019\u0131n\u0131 tasarlay\u0131n. Bu g\u00f6rselleri web sitesi ve Facebook Page\u2019de yay\u0131nlay\u0131n.<\/p>\n

6|Sosyal medya nedir? Sosyal medya kanallar\u0131n pazarlamada nas\u0131l kullan\u0131l\u0131r?\u00a0Hedef kitle nedir?\u00a0Facebook Page nedir? Ticari portal olarak nas\u0131l kullan\u0131l\u0131r?|Facebook \u00fczerinde kendi firman\u0131z i\u00e7in bir Page yarat\u0131n.<\/p>\n

7|Slide g\u00f6sterisi nedir? Slide g\u00f6sterilerinin pazarlamada kullan\u0131m\u0131 nas\u0131ld\u0131r?\u00a0Slide g\u00f6sterisi video haz\u0131rlamada nas\u0131l kullan\u0131l\u0131r?\u00a0WPS nedir? Slide g\u00f6sterisi kullan\u0131m\u0131nda nas\u0131l kullan\u0131l\u0131r?|Firman\u0131z\u0131n tan\u0131t\u0131m\u0131nda kullan\u0131lmak \u00fczere bir slide g\u00f6sterisi haz\u0131rlay\u0131n. Bu g\u00f6steriyi bir video olarak YouTube \u00fczerinden web sayfas\u0131 ve FB Page \u00fczerinde payla\u015f\u0131n.<\/p>\n

8|Video tasar\u0131m\u0131n\u0131n pazarlamada kullan\u0131m\u0131 nas\u0131ld\u0131r? \u0130\u00e7erik se\u00e7imi, derleme, efektler nas\u0131l kullan\u0131lmal\u0131d\u0131r?\u00a0YouTube nedir? WP ve FB ile nas\u0131l kullan\u0131l\u0131r?\u00a0VLC Movie Creator nedir? Video derlemede nas\u0131l kullan\u0131l\u0131r?|Firman\u0131z\u0131 tan\u0131tan 5sn\u2019lik bir tan\u0131t\u0131m videosu haz\u0131rlay\u0131n. YouTube \u00fczerinden sitenizde ve FB Page \u00fczerinde yay\u0131nlay\u0131n.<\/p>\n

9|Tasar\u0131m sunumlar\u0131 hakk\u0131nda a\u00e7\u0131k tart\u0131\u015fma|Firma web siteniz, FB Page, YouTube \u00fczerinde geli\u015ftirme \u00e7al\u0131\u015fmalar\u0131.<\/p>\n

[\/table]<\/p>\n

Piyasay\u0131 Okuma<\/h2>\n

Etkili ileti\u015fim hedef kitlenizi ve bu yapmakta oldu\u011funuz \u00e7al\u0131\u015fmalar\u0131n amac\u0131n\u0131za ne derece hizmet etti\u011fini devaml\u0131 olarak g\u00f6zetlemenizden ge\u00e7er.\u00a0Bu d\u00f6nemde ileti\u015fimde analitik d\u00fc\u015f\u00fcnme konusuna odaklanaca\u011f\u0131z. Hedef kitlenin davran\u0131\u015flar\u0131n\u0131 \u00e7e\u015fitli veri kaynaklar\u0131 ve istatistiksel y\u00f6ntemleri kullanarak takip edece\u011fiz. Bu \u00e7al\u0131\u015fmalarda verim art\u0131r\u0131c\u0131 programlama tekniklerini tan\u0131taca\u011f\u0131z.<\/p>\n

[table width=”100%” colwidth=”5%|50%|45%” colalign=”center|left|left”]<\/p>\n

#|Konular|Uygulama<\/p>\n

10|Veri nedir? Veri kullanarak\u00a0e\u011filim ve ili\u015fkiler nas\u0131l belirlenir? Temel istatistiksel konseptler nelerdir?|Verilen istatistik kuramlar\u0131n\u0131 okuyun. Sanal firman\u0131za ili\u015fkin bir veri seti se\u00e7in.<\/p>\n

11|Anket nedir? Anket tasar\u0131m\u0131nda dikkat edilmesi gereken konular nelerdir?\u00a0Online anket hizmetleri nas\u0131l kullan\u0131l\u0131r?\u00a0Typeform nedir? Nas\u0131l kullan\u0131l\u0131r?|Firman\u0131z ile ilgili m\u00fc\u015fteri beklentilerini belirlemek i\u00e7in bir anket tasarlay\u0131n ve potansiyel m\u00fc\u015fterilerinize uygulay\u0131n.<\/p>\n

12|Pazarlama analizi i\u00e7in kullan\u0131labilecek veri kaynaklar\u0131 nelerdir? \u00d6rnek d\u0131\u015f kaynakl\u0131 verilerin kullan\u0131m\u0131n g\u00f6sterimi.\u00a0\u00d6rnek i\u00e7 kaynakl\u0131 verilerin kullan\u0131m\u0131n g\u00f6sterimi.|Firman\u0131z ile ilgili bir d\u0131\u015f ve bir i\u00e7 veri kayna\u011f\u0131n\u0131 kullanarak pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131za y\u00f6nelik e\u011filim belirleyin.<\/p>\n

[\/table]<\/p>\n

\u0130leti\u015fimde Programlama<\/h2>\n

[table width=”100%” colwidth=”5%|50%|45%” colalign=”center|left|left”]<\/p>\n

13|Programlama nedir? E\u011filim belirlemede kullan\u0131lan temel istatistik konular\u0131 nelerdir? Python dili nas\u0131l \u00e7al\u0131\u015f\u0131r?\u00a0Python dili ile veri analizi ve g\u00f6sterim nas\u0131l yap\u0131l\u0131r?|Firman\u0131z ile ilgili uygulad\u0131\u011f\u0131n\u0131z anket sonu\u00e7lar\u0131 \u00fczerinde temel e\u011filimleri inceleyin ve sonu\u00e7lar\u0131 bir rapor olarak derleyin.<\/p>\n

14|Veri taban\u0131 nedir? SQL veri tabanlar\u0131n\u0131n sa\u011flad\u0131\u011f\u0131 avantajlar nelerdir?\u00a0SQLite veri taban\u0131 nedir ve nas\u0131l \u00e7al\u0131\u015f\u0131r?\u00a0Python analizinde SQLite veri taban\u0131 nas\u0131l kullan\u0131l\u0131r?|Firman\u0131z ile ilgili uygulad\u0131\u011f\u0131n\u0131z anket verilerini bir SQLite veri taban\u0131na y\u00fckledikten sonra ortak \u00f6zelliklere g\u00f6re yap\u0131lan gruplamalara g\u00f6re analiz yap\u0131n.<\/p>\n

[\/table]<\/p>\n","protected":false},"excerpt":{"rendered":"

Kurumsal \u0130leti\u015fim 21. y\u00fczy\u0131l internet teknolojilerinin hayat\u0131m\u0131z\u0131 her y\u00f6n\u00fc \u00fcle de\u011fi\u015ftirdi\u011fi bir d\u00f6nem oldu. Bu yeni y\u00fczy\u0131lda kurumlar\u0131n ticari \u00e7al\u0131\u015fmalar\u0131nda hedef kitlelerine ula\u015fmalar\u0131nda kullanacaklar\u0131 y\u00f6ntem ve ara\u00e7lar\u0131n da k\u00f6kten\u00a0de\u011fi\u015fti. Bu d\u00f6nemde temel ileti\u015fim konseptlerini tan\u0131tacak ve bunlar\u0131n \u0130nternet \u00fczerinden yap\u0131lacak \u00e7al\u0131\u015fmalarda ne \u015fekilde uygulanabilece\u011fine bakaca\u011f\u0131z. Bu \u00e7al\u0131\u015fmalarda verim art\u0131r\u0131c\u0131 paket programlar tan\u0131t\u0131lacak. [table width=”100%” colwidth=”5%|50%|45%” […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"fullwidth.php","meta":{"_mi_skip_tracking":false},"_links":{"self":[{"href":"http:\/\/mdcs.girisimhane.net\/index.php\/wp-json\/wp\/v2\/pages\/155"}],"collection":[{"href":"http:\/\/mdcs.girisimhane.net\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/mdcs.girisimhane.net\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/mdcs.girisimhane.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/mdcs.girisimhane.net\/index.php\/wp-json\/wp\/v2\/comments?post=155"}],"version-history":[{"count":29,"href":"http:\/\/mdcs.girisimhane.net\/index.php\/wp-json\/wp\/v2\/pages\/155\/revisions"}],"predecessor-version":[{"id":441,"href":"http:\/\/mdcs.girisimhane.net\/index.php\/wp-json\/wp\/v2\/pages\/155\/revisions\/441"}],"wp:attachment":[{"href":"http:\/\/mdcs.girisimhane.net\/index.php\/wp-json\/wp\/v2\/media?parent=155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}